Meta Interactive Billboards
What most people don’t know is that they already have metaverse technology right at their fingertips.
We tapped into creators and pushed the boundaries of SparkAR technology to create a series of interactive billboards that invited everyone to be a creator in the metaverse.
We partnered with 3D artists @louloujoao, @tippydreamer and @planttdaddii to create a series of billboards in their signature style.
When visitors scanned the QR codes, they were brought to interactive filters tied to the physical location of the billboard. From there, they were invited to customize and share their very own versions of the boards.
We then worked with SparkAR creators to bring those billboards to life.
For people in cities without billboards, we made the world-building experience accessible on Instagram — so that no matter where someone lived, they could still play a role in creating the metaverse.
And to bring the experience even closer to people, our creators went behind-the-scenes on social to show how they got inspired and brought their work to life.
The Team
Creators Loulou João, Planttdaddii, TippyDreamer Creatives Mariano Cassisi, Nickey Cimmarusti Producer Amy Yvonne Yu, Nicholas Blair Production Partner Media Monks
